Privacy Policy

Information We Collect

Information You Provide

When you use our website, you may choose to provide us with personal information, including:

• Your name, email address, and phone number
• Your mailing address and insurance information
• Information you submit through contact forms or appointment request forms
• Messages you send to us via email or online contact forms

Information We Collect Automatically

When you visit our website, we may automatically collect certain information:

• Your IP address and browser type
• Pages you visit and time spent on each page
• Referring website and navigation through our site
• Device information (operating system, mobile device type)
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for the following purposes:

• Responding to your inquiries and contacting you about your request
• Scheduling appointments and sending appointment reminders
• Providing patient education and health information
• Improving our website, services, and user experience
• Analyzing usage patterns and website performance
• Complying with legal requirements and regulations
• Protecting against fraud and ensuring website security
• Marketing and promotional communications (with your consent)

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help us recognize you when you return to our website. We use cookies to improve your experience, remember your preferences, and understand how you use our site.

Types of Cookies We Use

• Essential Cookies: Required for website functionality, such as navigation and security
• Performance Cookies: Help us understand how visitors use our site to improve performance
• Preference Cookies: Remember your choices and preferences
• Marketing Cookies: Track your activity to show relevant advertising (with your consent)

Managing Your Cookie Preferences

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect website functionality.

Third-Party Links and External Services

External Links

Our website may contain links to third-party websites, including patient portals, online payment services, and healthcare resources. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing your information.

Third-Party Service Providers

We use third-party service providers to assist with website operations, including:

• Web hosting and server management
• Email and communication services
• Analytics and performance monitoring
• Payment processing (for online payments)
• Patient portal services

These providers are bound by confidentiality agreements and only use your information as necessary to provide their services.

Data Security

Security Measures

Riverstone Urology Specialists implements appropriate technical, administrative, and physical safeguards to protect your information from unauthorized access, alteration, or destruction. These measures include:

• Secure socket layer (SSL) encryption for data transmission
• Password protection and access controls
• Regular security audits and vulnerability assessments
• Limited staff access to personal information
• Secure data storage and backup systems

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. You may request deletion of your information at any time, subject to legal requirements for record retention.

Data Breaches

In the unlikely event of a data breach, we will notify affected individuals as required by applicable law and take appropriate remedial measures to protect your information.

Your Privacy Rights

Access and Correction

You have the right to request access to and correction of your personal information. To do so, contact us using the information provided below.

Marketing Communications

If you receive promotional emails from us and wish to opt out, you can unsubscribe by clicking the "unsubscribe" link in the email or contacting us directly.

Right to Be Forgotten

You may request deletion of your personal information, subject to certain exceptions for legal compliance and record retention requirements.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will delete it promptly.

California Consumer Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what personal information is collected about you
• Know whether your personal information is sold or disclosed
• Say no to the sale or sharing of your personal information
• Access, delete, and correct your personal information
• Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects

To submit a privacy request, contact us at the address below.

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices and technology. Any updates will be posted on this page with a new effective date. Your continued use of our website following the posting of changes constitutes your acceptance of the updated privacy policy.

Contact Information

If you have questions about this privacy policy, wish to exercise your privacy rights, or need to report a privacy concern, please contact us:

Additional Resources

For additional information about privacy and data protection, visit:

• HIPAA Notice of Privacy Practices — How we handle protected health information
• Accessibility Statement — Our commitment to web accessibility